Smartwool was the first manufacturer of Merino ski socks in 1994. The founders were convinced that ski socks made of Merino wool would combine thermoregulating properties with the highest possible comfort. From the very beginning, Smartwool pursued the goal of offering more comfort for all outdoor activities. The results were convincing. With the new Merino socks, customers' feet stayed dry and warm for a long time, without any scratching or bad smells. The Smartwool sock collections quickly conquered markets outside the USA and are now known worldwide.